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For Autumn / Winter 2024, Won Hundred presents ‘Surrender’, the 20-year jubilee collection.
The collection is a milestone that marks a journey, since the founding of WH in 2004 - filled with passion, creativity, and dedication to crafting exceptional clothing. The brand have dived deep into the archives of past collections to rediscover and reinterpret iconic styles, that helped define the brand through the decades.
The Autumn / Winter 2024 collection is a celebration of self-discovery, a testament to understanding and embracing one’s true essence. It captures the power of collective experiences, marrying pride with vulnerability in a way that is both bold and authentic. A process that demands not just participation, but complete surrender and dedication. This collection is a testament and commitment to go for quality over quantity, minimalism and timelessness. The collection is an homage to Won Hundred's design DNA and roots, while embracing the future.
“We’ve taken time to understand what Won Hundred truly represents. Now, we’re ready to unleash the full potential of our work, channeling our collective experiences into the Autumn/Winter 2024 collection and drawing inspiration from the past two decades. Denim is the focal point of our jubilee collection. We’ve delved deep into our archives to reimagine iconic denim styles that were pivotal in our early years” – Nikolaj Nielsen, Founder & Creative Director